This Privacy Policy governs the collection and use of information on the Ajcautoshow.com website (the "Site"). The Site is operated by the Metro Atlanta Automobile Dealers Association ("MAADA") and Cox Enterprises, Inc., d/b/a The Atlanta Journal-Constitution (the "AJC") (together, "we," "us" or "Operators"). This Privacy Policy does not apply to any information you may provide to us through other means; for example, at a live event, via mail, via another MAADA or AJC website, or via telephone. Please read this Privacy Policy carefully so that you understand the privacy practices that apply to this Site. By visiting this Site, you agree that your visit, and any dispute over our online privacy practices, is governed by this Privacy Policy and our Visitor Agreement. Questions regarding privacy issues should be directed to: autoshow@maada.com.
CHILDREN'S PRIVACY
Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. We won't knowingly allow anyone under 13 to register with our site or to provide any other personally identifying information. If you're under 13, please do not provide us with any personally identifying information about yourself (such as your name, your email address or your phone number).
TYPES OF INFORMATION WE COLLECT
The information we gather falls into two categories: (1) information (for example, your name and email address) that you voluntarily supply when you register for a service on the Site, and (2) information gathered on usage patterns and preferences as visitors navigate through our Site or read our email newsletters. In some cases, it is an agent or affiliate of ours that collects the information on our behalf. Third party providers featured on or linked to by our site, such as vendors of products and services offered through our Site, may be gathering the same kinds of information.
Registration Information. To make use of certain features on our site (such as to receive email newsletters) visitors need to register and to provide certain limited information as part of the registration process. We may also ask for information from those who conduct other transactions on our site. The information you supply will help us to provide you with the service or services you request (such as email newsletters), offer you more personalized features, and tailor our Site to your interests and make it more useful to you. Supplying such information is entirely voluntary, but if you don't supply the information required to receive a particular service, we will be unable to provide you with that service.
Contests and Other Promotions. From time to time, we may offer contests, sweepstakes or other promotions on our site. If you enter one of these promotions, you'll have to provide information about yourself (such as your name, address, telephone number and email address) so that we can contact you if you win. We may share this information with our affiliated companies and with any co-sponsor of the promotion (we will identify any co-sponsor in the official rules for the promotion). If you don't want us to collect the information requested in the registration form or to provide it to any of our affiliated companies or to promotion co-sponsors, please do not enter the contest or sweepstakes.
Email Newsletters. We may also offer you the opportunity to subscribe to email newsletters and updates regarding the Auto Show and other items that may be of interest to our visitors. If you have opted to receive a particular newsletter, you may always unsubscribe later if you decide that you do not wish to receive further emails from us. See "Opting Out" below.
Cookies. To help make our Site more responsive to the needs of our visitors, we use a standard feature of browser software, called a "cookie," to assign each visitor a unique, random number that resides on your computer. The cookie doesn't actually identify the visitor, just the computer that a visitor uses to access our Site. Unless you voluntarily identify yourself (through registration, for example), we won't know who you are, even if we assign a cookie to your computer. The only personal information a cookie can contain is information you supply. A cookie can't read unrelated data off your hard drive. Our advertisers and the third parties that provide products or services through our Site may also assign their own cookies to your browser, a process that we don't control. We use cookies to help us tailor our Site to your needs, to deliver a better, more personalized service. For example, we may use cookies to avoid showing you the same ad, repeatedly, during a single visit. In addition, we may use cookies to track the pages on our Site visited by our users. We can build a better Site if we know which pages our users are visiting and how often. Of course, you can set your browser not to accept cookies, but if you do, you may not be able to take advantage of the personalized features enjoyed by other visitors to our Site.
Other Methods of Collecting Information. Our web pages may contain electronic images (called "single-pixel GIFs" or "web beacons") that allow us and our vendors to count users who have visited particular pages or to access certain cookies. We may use these tools and other technologies to recognize which pages of our Site users visit, and which links they click on. These features also may be included in our email newsletters so that we can learn which messages have been opened and acted upon.
Browser Level Information and IP Addresses. Our web servers automatically collect limited information about your computer configuration when you visit our Site, including the type of browser software you use, the operating system you're running, the resolution of your computer monitor, the website that referred you, and your IP address. (Your IP address is a numerical address that is used by computers connected to the Internet to identify your computer so that data, such as the web pages you want to view, can be transmitted to you. Your IP address does not tell us who you are.) We use this information to deliver our web pages to you upon request, to tailor our Site to the interests of our users, and to measure traffic within our Site.
DISCLOSURE OF INFORMATION
Why we want to know. Since we make most of this Site available without charge to you, we rely heavily on advertisers to produce the income necessary to operate our Site. In return for the money they spend, our advertisers want to know how many people will see their ad and how often - in other words, how effective their ad is likely to be. So it's important that we be able to tell advertisers who our audience is.
Operators and Our Affiliates. As Operators of the Site, MAADA and the AJC each will have access to and may use your information in accordance with the terms of this Privacy Policy. We may share the information that we collect from you with any of our respective affiliated companies so that we and they can provide you with products and services provided by these entities that we believe may be of interest to you.
Advertisers. Without your permission, we will not share with advertisers any personally-identifiable information you may provide when registering on our Site. We will, however, take the information you provide and aggregate it with data from all the other people that use this Site and associated services. Then we will use that pool of information to inform our advertisers about our audience without identifying you personally. For example, we'll be able to say to an advertiser: "We have 3,470 visitors in this ZIP code," which happens to be your location.
Statistical Information. Much of the information we collect is in the form of aggregated statistics, such as the traffic that visits various pages within our Sites, and the habits and preferences of our audience. Such aggregated information does not include any information that would identify you personally. We may use such aggregated information and disclose it to third parties as we see fit.
Sites to Which We Link. Of course, our Site includes links to other websites, and provides access to products and services offered by third parties, whose privacy policies we don't control. When you access another site or purchase products or services or conduct other transactions through our Site, use of any information you provide is governed by the privacy policy of the operator of the site you're visiting or the provider of such products or services.
Other Disclosures. We may occasionally release information about our visitors when release is appropriate to comply with law, to enforce our Visitor Agreement, or to protect the rights, property or safety of visitors to our sites, the public, our customers, or our company and its employees, agents, partners and affiliates. As our business grows, we may buy or sell various assets. In the unlikely event that one of the Operators, or the bulk of the assets relating to this Site, is acquired by another company, information on our visitors would be among the transferred assets.
OPTING OUT
If you have subscribed to one of our email newsletters, you will always have the opportunity to unsubscribe from future mailings by clicking on the unsubscribe link contained in the email newsletter.
STORAGE OF INFORMATION.
All information gathered on our Site is stored within a database operated by the AJC or by a contractor on the AJC's behalf. Sensitive information is encrypted for storage. However, no security system is impenetrable, and we cannot guarantee the security of our database. Nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet.
CHANGES TO THIS PRIVACY POLICY
A final note: The Web is an evolving medium. If we need to change our privacy policy at some point in the future, we'll post the changes before they take effect.
